As the name itself defines, Search Engine Marketing (SEM) is the process through which a product or service is marketed to visible in SERPs or Search Engine Result Pages with the help of paid search ads. Many things fall under the concept of SEM-YouTube Advertising, Google Ads Campaigns, Bing Ads Campaigns, PPC, Display Ad Marketing and many more.

The importance of Search Engine Marketing, is the way to become visible in the over saturated online market platform at the crucial time when buyers are actively searching for the products or services. With the help of, Search Engine Marketing, you can precisely target advertising touch points on a continuous basis throughout the buyer journey, potentially leading to a conversion. Many other services like SEO, takes months & years to show the results, whereas SEM show any sort of ads on Google’s first page within a couple of hours.

Many tactics & mediums are used by the marketers to advertise products/services to their targeted audience through search engines in the form of PPC Ads (Pay Per Click).