Cascabowl’s brings together global street flavors under one fresh, casual, and vibrant dining experience. Built on a love for authentic taste and modern presentation, the brand celebrates the joy of fresh ingredients and bold flavor combinations—whether it’s a burrito packed with Mexican zest, a crispy falafel bowl, or a refreshing Jarritos drink. Our goal was to translate Cascabowl’s real-food philosophy into a strong, consistent visual identity that excites customers at first glance—on-screen, in-store, and across every marketing touchpoint. From colorful menu boards to campaign visuals like Seven Days, Seven Burritos and Jarritos Fridays, every design element had to deliver appetite appeal, consistency, and personality.
that could work seamlessly across digital, print, and in-store environments. The challenge was to balance its street-food authenticity with a modern, fast-casual visual tone. The task extended beyond logo and color palettes—it included establishing a consistent design approach for restaurant menus, digital promotions, food photography, and seasonal campaigns, all while keeping the brand’s voice fresh, friendly, and flavorful.
We developed Cascabowl’s identity and design communication around three principles:
A color system inspired by real ingredients—fresh greens, warm reds, and natural tones—supported by high-contrast food photography and clean type hierarchies for clarity and appetite appeal.
Each campaign, from Crispy Chicken to BOGO Burrito Offers, tells a story that connects taste and culture. The content and visuals are designed to make every dish feel crave-worthy and memorable.
Consistency across dine-in, digital, and social platforms ensures customers instantly recognize Cascabowl’s personality—energetic, flavorful, and always inviting.
Logo & Identity
A lively, colourful logo representing freshness and fiesta.
In-Store Branding
Custom wallpapers, printed table menus, and dynamic TV menu boards.
Marketing Collateral
Posters and promotional designs for store launches and offers.
Social Media Marketing
Ongoing content creation including posts, reels, and short-form videos.
Influencer & Video Campaigns
Engaging storytelling and food experience content to build audience trust.
Seasonal Campaigns
Annual promotions for Cinco de Mayo, Canada Day, and Easter, designed to boost engagement and drive sales.
A fresh, recognizable restaurant identity that stands out in a competitive casual-dining segment.
Improved recall across digital and physical platforms through cohesive branding.
A scalable, consistent system ready for expansion into new menu lines, offers, and franchise locations.
Cascabowl’s today speaks one universal language—freshness, flavor, and fun—crafted to delight both loyal fans and first-time visitors alike.
